14 Week Design Studio
Focus on prototyping, brand values & form
How does a home brand exist outside the home?
HAY is a Danish inspired home accessory and furniture brand offering accessible and design-oriented pieces.
Communicating the HAY brand DNA as well as cohesive design language was the prime goal of the project.
All pieces were prototyped by hand.
Create a collection of products to serve as an extension to the HAY offering for a new user.
Give HAY users an opportunity to bring a piece of HAY with them outside the home with a line of food storage containers designed for life on the go.